Blog Home > Archive (November, 2017)

'Tis the Season of Giving

Black Friday is followed by Small Business Saturday, which precedes Cyber Monday, and many businesses remain open on Thanksgiving! As the newspaper becomes burgeoned with flyers and the airwaves promote holiday sales, it is easy to get caught up in the season of spending, rather than the original spirit of giving thanks and giving back. I’d like to remind you of two very easy ways to do both.

Amazon donates a percentage of every sale to the charity of your choice if you enroll in Amazon Smile, a very easy, painless process. Simply visit and enter United Way of Southeast Missouri or your preferred charity. From that point on, log onto Amazon Smile to shop, and the donation is automatic. You also have the option of changing your charity at any time. Amazon will even remind you to go to Amazon Smile if you forget the next time you shop. You pay nothing extra to give as you spend.

Another way for you to give back this season is to support Giving Tuesday, a global movement now in its fifth year. Following Cyber Monday, this year Giving Tuesday falls on November 28. United Way of Southeast Missouri is using this opportunity to raise funds to ‘Save Our Students’ (SOS) by donating to emergency student funds in our public schools and at Southeast Missouri State University. The SOS funds help provide necessities to keep students focused on learning. Items include eyeglasses, lunch money, winter coats, and other necessities for students in public schools in Cape Girardeau, Jackson, Scott City, Perry County, and Bollinger County, as well as gas money, testing fees, and other assistance at the university.

There are many ways to donate on Giving Tuesday—via our social media, our website, by text, by calling our office or mailing a check. Donations may be made to a specific school or simply marked SOS. Please visit for more information.

We are challenging community members to donate a percentage of what you will spend on holiday food and gifts to those students who, through no fault of their own, need your help. Our community is your community, and your community needs you. Thank you for choosing to give back. May your holidays be filled with more blessings than calories!
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Time to Give & Receive!

'Tis better to give than to receive, but when you make a year-end donation to United Way, you can give and receive at the same time!

Through our workplace campaigns, we are fortunate to receive year-round donations we invest into 24 agencies in Southeast Missouri. But nearly 33% of annual giving occurs in December with 28% taking place in the last three days of the year. For some donors, the tax benefits hold the greatest appeal, while others simply get into the spirit of giving. If you are considering a year-end gift, here are some benefits to keep in mind:

  • You can donate most publicly traded securities without having to sell them first, eliminating the capital gains tax. We have some very generous donors who gift valuable stock annually that gives them a tax reduction and puts thousands of dollars back into our community.
  • When you contribute to a public charity like United Way, you can give up to 50% of your adjusted gross income.
  • You must make itemized deductions to receive the tax benefit, which must be more than the standard deduction.
  • 99% of your gift will stay in our region, benefiting children, families, and seniors in 34 programs we fund.

Of course, we are not tax experts, so be sure to consult a qualified advisor. And if you don’t need a tax break, you can still recommend a United Way donation to your friends who do. Above all, enjoy a safe holiday season with those who matter most to you. 

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The United Way 365 Small Business Giving Program is designed for smaller organizations that want to be a part of the United Way network, but may not have the resources to run a full-blown workplace campaign. For as little as a dollar a day, small business owners join a circle of individuals working every day to strengthen our community. 

How long has your business been in operation?

SOTO Property Solutions has been in business for nine years.

What services does your business provide?

SOTO Property Solutions assists real estate investors in achieving their goals with real estate whatever those goals may be.  SOTO Property Solutions specializes in the forward planning and management of clients rental property and is dedicated to the clients they serve.  SOTO Property Solutions is a full service property management company providing services such as collecting rent, assuring landscaping is kept clean, coordinates all interior and exterior maintenance and repairs and plans and coordinates all capital improvements for clients’ properties.  SOTO Property Solutions also helps clients with buying and selling real estate to improve their portfolio. 

As a landlord, SOTO Property Solutions works with tenants to ensure a satisfactory experience.  We start by listing all our vacancies on our website with pictures along with all the details consumers are looking for.  The application and move in process are smooth.  Once a tenant with us, we answer maintenance issues in a timely manner, have an emergency phone line so tenants can even reach us during non-business hours and tenants can conveniently submit maintenance requests and rent payments online

What do you enjoy most about being a small business owner?

Zig Ziglar says, “You can have everything in life you want if you will just help enough people get what they want.”  Being a small business owner gives us the chance to do just that. Being a small business, we have the freedom and flexibility to work with our customers to meet their unique needs.  It’s very rewarding to help people reach their goals.

What do you love most about this community?

Being relatively a newcomer to Southeast Missouri, it has been amazing how friendly and supportive people are.  It didn’t take long to build relationships with fellow business people. 

Why do you choose to support your community through United Way?

I support United Way because of their reputation and the broad reach and knowledge of the needs of Southeast Missouri.  I could contribute directly to an individual charity, but going through United Way, I know the money is going to the best programs out there.

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