en espanol>>

Born Learning is a new national public engagement campaign, focused on creating early learning opportunities for young children. Created by United Way, Civitas and the Advertising Council, it includes almost $30 million of donated media – including TV, radio, newspaper, billboard, magazine and Web ads this year – and $7 million worth of education materials.

Its Web site (http://www.bornlearning.org/) and material are based on the latest early childhood development research and offers educational tools for parents, grandparents and caregivers – including tips to encourage learning; answers to help care for young children; fact sheets on a child’s ages and stages; and checklists to simplify parenting. The ads and Web site are also in Spanish, as is most of the material.

Across the country, some many local United Ways and other community organizations are partnering on local Born Learning campaigns. Many are connecting parents with local resources. Others are galvanizing communities to provide more research-based material to even more parents and caregivers. And others are building on the campaign to make long-term community change to help children come to school ready to succeed.

EVENT CALENDAR

April 12, 2008
Messy Morning
Location- Show Me Center; Contact:  Amy Blackman 290-5135

May 3, 2008
Dr. Carol McDowell – Southeast Missouri State University – Instrument Petting
Location- Cape Public Library: Contact: Sharon Anderson 334-5279

June 7, 2008
Summer Reading Program Kick-Off
Location- Cape Public Library: Contact: Sharon Anderson 334-5279

July 26, 2008
Barnes and Noble Reading Program & Book Fair:
Location- Barnes and Noble; Contact: Jill LeGrand 335-0522